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A History Steeped in Sustainability
Since 2009, we have been pioneering the Fuerte® Ecosynergy™ program to create a coffee economy that thrives.
2009
The Seeds are Sown
Launch of the Fuerte® Ecosynergy™ Program focusing on consistent quality and positive social impact for our farmers in partnership with the Rainforest Alliance.
2013
Measurable Impact
We successfully reduced the carbon footprint of every Fuerte® cup by 20%, setting a new standard for eco-conscious luxury coffee production.
2020
The Natural Cup™ Vision
A pledge to close the loop: 100% sustainably managed aluminum recycling and 100% sustainable sourcing across all blends.
2025
Regenerating the Future
Investing $200 Million into agroforestry. Our goal: 100% Carbon Insetting to regenerate the ecosystems we rely on.
Our Three Pillars
Coffee
Sustainably SourcedQuality First
100% of our coffee follows the Ecosynergy Quality™ Program. We provide infrastructure and education to support farmers and their families.
Planet
Eco-ManagedEfficiency
Our innovative energy recovery system reduces roasting energy by 20%, preserving the environment for future generations.
Climate
Carbon InsettingNet Zero
We are integrating socio-environmental commitments into our business to become 100% carbon neutral by 2030.
Cultivating Change Worldwide
From the highlands of South America to the birthplace of coffee in Africa, our footprint is positive. Hover over the points to see our impact.
South America
Ecosynergy™ Farming: Providing infrastructure, education, and retirement funds for farming families.
Africa
Industry Rebirth: Investing in agroforestry and climate resilience to rebuild the coffee industry.
South America
Ecosynergy™ Farming: Providing infrastructure, education, and retirement funds.
Africa
Industry Rebirth: Investing in agroforestry and climate resilience.
Sustainability Delivered
Become a Fuerte Valet™ Member.
Enjoy luxury organic coffee delivered on your schedule. Every cup supports our $200M commitment to regenerating the earth.